Me & the Boss

Me & the Boss

Sunday, July 21, 2013

Learning The Necessary Evils Of Effective Software Development Business Marketing

By Casey Wood


Whenever you start any new venture, but especially a new software development and consulting services business, there will be many things that you do not even know that you don't know. To avoid making a catastrophic mistake, sit down and do some research to create a detailed strategy for growth for your software development company. Only with this kind of plan in place will you be able to insure that your business will survive.

Because policies are designed to give guidance to employees and managers, it is best practice to make a reminder to review and update your policy manual every three years. You can make the review and update process a possibility to engage managers - which provides a good refresher on the policies they are to enforce.

Don't sell yourself short. Many software development and consulting services businesses tend to undervalue the products or services they provide and price them accordingly. Price your services and products at what you believe them to be worth. Take pride in your business and what you are doing. It's worthwhile and other people will come to see that if you believe in it with all of your heart and soul.

Even windows in unoccupied stores can provide quality advertising space if you are properly motivated. Consider working with other software development and consulting services businesses to request permission to post ads in their windows. Seek permission from property owners to posts ads on the windows of buildings not currently in use. You never know where you might be able to post information that reaches your target audience!

Money is important but do not let it dictate your every move. There are times that you should take risks and hope they pay off. This is necessary to stay on top of your game.

Do not hire any more employees than you need to keep your software development company running. The more employees you have, the more potential you have for trouble. If you have too many workers, chances are that some of them will have personalities that will clash, and that could cause problems for your software development and consulting services business.

When looking for referrals, start with your accountant. Because they are frequently well-respected in the software development and consulting services business community, accountants can provide valuable contacts that can help you grow your business. If you trust them with your financials and taxes, it makes sense to trust them with your connections.

Many software development and consulting services businesses think that the best way to sell items is to push them on the customer. This should never be your approach. Customers do not like when you attempt to force them to buy something. They will feel harassed and not want to come back to your store. Give your customers space and allow them to pick the products that they want.

Print a scratch-off coupon on the back of every software development and consulting services business card. Scratch-off stickers can be purchased through the internet from paper supply stores. Offer discounts on every card, to encourage consumers to hold on to it.




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