Me & the Boss

Me & the Boss

Tuesday, July 16, 2013

The Best Advice For Online Video Marketing

By Aaliyah Flores


You can achieve great results with video marketing, though investments of money, time and knowledge will be necessary. To stay relevant and properly promote your business, using video marketing is a great smart decision. This article is a great resource for people thinking about video marketing.

If you're thinking of making a video for marketing, make sure it's kept short and gets to the point quickly. Internet users get tired of things quickly, and they simply want good information in the briefest format possible. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you're presenting them better.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. However, if you're just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

You should keep your videos under 20 minutes. You may need all of that time if you are showing your audience how a certain product works. If you are just talking directly with your clients, stay under 10 minutes.

Try to center your videos on a single topic and stay focused. If you do not plan ahead, it is easy to ramble or stray from your focus. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. You will have greater success with video marketing if you make sure to stay on topic.

An effective method in producing your content is by working with other people. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.

Production is only part of the video marketing process. For example, you will need to promote your videos. Proper marketing efforts create a ten-fold increase in how many clicks you get. Include quality information, but don't be shy about letting others know what you have done.

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.

As previously mentioned, video marketing is great for connecting your business with this generation. The tips you've read here can help you use video marketing effectively. Use this information in your next marketing campaign!




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