Me & the Boss

Me & the Boss

Monday, July 29, 2013

Growing Your Whale Tour Business Is Easy - Just Don't Ignore These!

By Adam Stossel


If you are the owner of a tour boat company, then you know how much hard work it takes to keep it running and making a profit. Unfortunately, sometimes unforeseen circumstances will arise that will cause your whale watching tour boat business to go downhill. There are things you can do to get your business out of that rut, and we have provided some of them for you below.

Telemarketing doesn't sound like the best way to get more customers for your whale watching tour boat business, but the process does work. Have your phone reps discuss the products you have available. Never push people to buy something, have them wanting to buy something instead.

Always be open to ideas from employees. Successful whale watching tour boat businesses are also flexible in entertaining new ideas and developing new product lines. Accordingly, take suggestions from workers, and evaluate new ideas for inclusion in future works as a part of your overall increase strategy.

Customer retention needs to be a primary focus of any whale watching tour boat business. Repeat business can many times bring in more annual revenue than new business. Focusing on keeping the customers that have already used your services should be a top priority regardless of your respective industry.

Keep an eye on your goals by keeping them at a visible place close to you. They will keep reminding you of the larger picture because one is easily taken in by the daily bump and grind of running a tour boat company. Losing sight of what you want to ultimately achieve is going to make your target go further away, so, stay focused.

Providing an employee with a detailed answer - or showing them exactly how to do a task - is not always the best action, mainly, if you require the employee to build their own knowledge-base from which to draw after. Try to give your employees enough guidance to lead them in the right direction for their own discovery. The knowledge they will gain from finding their own way is more likely to stick with them making them a more valuable asset to you and your whale watching tour boat business.

Seasonal discounts are a great way for you to draw in new customers, and they could potentially increase your long-term client base. You can also create a unique advertising campaign around a seasonal promotion to help increase sales and bring in more whale watching tour boat business.

Down size and cut expenses immediately. No whale watching tour boat business wants to experience low profits and be forced to consider terminating employees, but if this way is absolutely necessary, it must be done. Continue improving your business and earn your employees back once finances stabilize.

Don't get caught in the weeds! If you want to expand your whale watching tour boat business successfully, you cannot focus on details which have no effect on the consumer. Stick to the gains! Clients want to know the end results-what are the benefits to them.




About the Author:



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.