Me & the Boss

Me & the Boss

Saturday, April 4, 2009

Search engine optimization is not about tricking the search engines

By Anthony Yukselen

Search Engine Optimization is crucial to the success of your online branding! However, a true search engine marketing campaign can become overwhelming quickly. Seo is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Seo is an ongoing process and the SEO company that you choose should stay current with the SEO trends in the market to beat help you beat the competition. Search Engine Optimization is a combination of activities spanning from the initial stages of production and extends beyond launching of the site.

SEO Experts offers unique and customized SEO programs and price choices to fit any budget. Website Promotion Services introduces new and revolutionary approach in manual submission to directories.Optimization of press releases increase back links to your site. Press release optimization creates positive return on investment above the cost of the service itself.

One way links are considered to be one of the most difficult type of link to be achieved because you are not returning any link to the site that links to you. One way links building helps in creating more potential visitors and brings more traffic to your site. Link building is an effective way of promoting and publicizing a website in the World Wide Web. Link building is the process of getting other web sites to place a link to your web site on their own web site.

On-Page SEO Optimizing is most important aspect in SEO to get top ranking in major search engines like Google, Yahoo & MSN. On-page search engine optimization strategy is simply very elementary, and foundational. Onsite optimization consists of meta tags (title, the keywords, the description, h1), Robots crawl revisits, and the contents optimization - search engines read the source code of the page as according to your robots txt, the idea that the keyword emphasized and connotes the automatic assumption is that the web page has as its main premise.

Pagerank uses a numerical rating system of 0 to 10 with 10 being the most important of all web sites. Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners. Anchor text is simply the text used as the clickable portion of a link.

One way links are very important to your websites success. But while buying links, you need to choose one way links that wont give harm to your website One way links are those when other websites link back to yours, without your website linking back to them and Reciprocal links are those where your website links to others and those others link back to yours. One way links are also viewed upon more favorably by search engines, as they don't feel you are necessarily trying to "cheat" the system. Not all reciprocal links are bad, as it is okay to exchange links with others that you feel your visitors might be interested in. One way links are more important as they give natural link building .

Link Building helps your site to gain page rank. Higher the page rank, more chances it gives your site to rank high in search engines with relevant keywords. Link Building involves so many other variables. This assumption is as arbitrary as today's NCAA tourney matchups being decided by number of links. Link building is a proces of test and experiment. If anything doesnt work for somebody, it doesnt mean this wont work for you.

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