Me & the Boss

Me & the Boss

Wednesday, April 1, 2009

Landing Pages and Internet Marketing

By David Loren Sullivan

The most important part of online advertising is capturing contact information from your leads. Your chances of successful lead conversion will increase tenfold with good contact information. Before you start an ad campaign, take a look at these few tips to increase your results.

A very effective method of internet marketing is pay-per-click advertising. The cost varies with each search engine and the more prominent search engines are usually more expensive. However, there are smaller search engines that cost less per click. Once your ad copy is written and published, you next step is to create a good landing page.

Lead capture pages or landing pages are usually websites that allow a prospect to enter his contact information. Creating a unique landing page is crucial to building a pipeline of qualified leads that will eventually generate sales and repeat sales. A padded pipeline of qualified leads is essential to your success in internet marketing.

The design of your landing page must coincide and connect with your advertisement for the best chance at lead conversion. When writing ad copy, keep in mind what the prospect will see when they click on the ad. Will it be what they expect? Does it give them enough information about you and your product or service? Does it include a call for action?

Your landing page is such a critical part of your advertising campaign. Lead conversion percentage can double or triple a few simple font or color changes. Even the most trifle of updates could have a tremendous influence on your profits.

BlinkWeb is a free internet marketing resource that provides easy website creation using professional, ready-made templates. Customizing your personal website is a snap using BlinkWeb's drag-and-drop tool. You can design opt-in web forms, order buttons, and even monetize your landing page.

You should consider customizing your landing page with pictures or videos to create a personalized effect. This gives the prospect the opportunity to connect with you that ordinarily wouldn't happen without personal branding. Ad copy that meshes well with a branded landing page will make you more successful at lead conversion.

Upon finalizing your landing page, use dynamic content and split testing to your advantage in order to stretch your advertising dollar to its fullest. Track what is working well, and not so well, and implement best practices for making changes along the way. Your online advertising and lead generation systems will eventually be fully-streamlined. Start today to build the best business tomorrow with internet marketing.

About the Author:

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.