Promoting Products using Pay per Click Advertising

By Jim Spence

There are many different people across the Internet who will tell you their secrets to efficiently using Google AdWords. Many/Most are not well informed as to the methods and rules that Google uses to administer their Pay Per Click AdWords Program.

The basis for a successful Google AdWords Campaign is knowing how to collect appropriate Keywords, organize them, study traffic potential and then create a campaign.

Once the campaign is organized and the keywords organized into sub categories, it is time to write your ad.

Learning to write an ad is more of an Art than a Science and correctly formating the ad will make the difference between a click through rate of .004 and .04. For 1000 clicks the difference is .004 = 4 clicks and .04 = 40 clicks. That is 10 time more clicks!

Once the campaign is up and running and you have some clicks coming in, the secret to NOT WASTING MONEY is to use a system to efficiently adjust pay per click up or down depending on position.

Trying to understant the Google system of offering you a price per click is difficult. IF you have a click through rate that is high enough, they will disount your cost. IF the click through rate is not good, they will offer you a rate that is ivery high per click.

Getting a good click through rate (CTR) is dependent on having ads that will attract clicks. You can optimize several ads by setting Google Adwords to display the several different ads evenly and then use the one(s) that have the best CTR.

About the Author:

The insider secrets to using Google Adwords is fairly simple. Careful selection of the most effective keywords can easily be done using KeywordSpy.com and the total effective system of Internet Marketing can be found on a site that has a massive amount of content written by an Internet Super Affiliate and Internet Multi-Millionair. http://MaverickMoneyMaker-Elite.com

Merchant Account Vocabulary

By Bobbie McKee

In this new age of ecommerce, more and more people, even without a formal business background, want to go into an online business. Almost all of online businesses, even the large ones, need a merchant account. Here are some of the jargons that online business owner wannabes must understand first before finally taking their baby steps in setting up their business.

Credit Card

A credit card is a small plastic card which allows a consumer to purchase a product or service through a line credit issued by a bank or a merchant account. It is activated by a Personal Identification Number (PIN) that is accessible only by the owner of the card. The card itself has an electronic system that goes into a system of payment scheme involving the merchant and the issuing bank. The size and shape of the credit card must comply with the regulations set by the ISO 7810.

Merchant Account

A merchant account is an agreement between the merchant and an acquiring bank in which the merchant could accept payments through credit cards through an extended line of credit given by the bank. The merchant account maybe provided by either a bank that is directly processes transactions with Visa and MasterCard or by an Independent Selling Organization/Member Service Provider (ISO/MSP). The costs of setting up a merchant account depend on the type of the product, expected sales and the process of how transactions are made.

3-Tier Pricing

This is the most popular pricing scheme for most merchant account providers. Depending on the situation on how was it done, the transaction will be classified into three groups: non-qualified, mid-qualified and qualified. The less qualified the transaction is, the more it will be charged. A transaction that is done according to what is set and defined by the merchant is considered to be "more" qualified.

Payment Gateway

A payment gateway, as what its name suggests, provides the channel in which encrypted information is exchanged between the consumer, the merchant account provider, the merchant, the acquiring bank and the issuing bank. This makes sure the information exchanged is accurate and that it will be exclusively used by the involved parties only.

Chargeback

A chargeback often results from a dispute between the customer and the merchant. This is when a transaction is returned by the costumer into the acquiring bank, and ultimately, to the merchant. A customer files a chargeback when he/she finds that the product does not meet his/her expectation, when the product was not delivered properly or was not delivered at all, or when the transaction itself is fraudulent. The merchant may avail a chargeback insurance to protect himself/herself in the event of a chargeback.

Electronic Commerce

Electronic Commerce or eCommerce basically refers to the commercial activities that are carried out through the internet. Aside from selling, it also includes activities like inventory management, supply chain management, exchange of business information and management of online funds. Due to the increased flux of businesses taking advantage of the accessibility of the internet, there was also an increase of ecommerce merchant account providers.

Some ecommerce merchant account providers do more than managing the transactions between the consumers, the acquiring bank and the issuing bank. They also take care of the technical side of putting up the online store, like website hosting, maintenance and design.

About the Author:

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How to Motivate and Bring Out the Best in Others

By Bobbie McKee

Whether you're a small team, an organization, a company or a family, you will need a lot of motivation to get things done and achieve a level of success. But motivation can be a tricky thing - while it's not complicated, it certainly is not something that a lot of people have automatic understanding for. So has the job of getting others excited and inspired fallen into your hands? Here are tips on how to motivate people and bring out the best in them:

Find the current level of motivation of the person you wish to motivate.

Each person, whether he is an employee, a co-worker, a team member or a family member, has some amount of motivation in him. Try to identify this level. What makes them tick? What do they find exciting, interesting or worthwhile? What are their goals? How do they hope to achieve them?

Do not try to approach the challenge in a generic way because you will be met with a lack of enthusiasm or even resistance. Use a personalized approach if you want to motivate an individual. With a group, look for a common denominator - a common goal or interest - that you can use to motivate them and get them to perform.

See things from their point of view.

It's easy to explain things based on what you perceive. But what about what others see, think or feel? Each time you present an idea or concept to the person you want to motivate, ask them for their opinions and listen to what they have to say. You can then use information obtained from them in order to create a motivational plan that has the strongest appeal to them.

Use positive reinforcement.

Between pleasure and pain, people will always choose pleasure. Try to steer away from using negative motivational tactics such as fear or threats. These could work initially but they are not very effective for motivating people over a long term. Besides, using negative reinforcements might result to a feeling of annoyance, anger or exasperation. If not corrected early, this could even lead to aggression and rebellion.

Use rewards instead. To motivate people, give recognition, acknowledgment, gratitude, even gifts or citations. People want to know that you notice their hard work. Didn't you say you expected the best? Once someone has risen to that level of excellence, give them the recognition they deserve. You'll be surprised at how effective this technique is in keeping people motivated.

Show, don't tell.

If you want to know how to effectively motivate people, show them through example. What sort of behavior do you expect from them? Why not show them by doing it yourself? They will be more willing to believe than if you just lecture and never show.

Don't push.

It is said that you can't lead a horse to water. When you're trying to motivate people check to see if their willingness is still there. There is a point in every endeavor when you begin to meet with resistance. This could happen for a number of reasons, including boredom, distraction, discovery of other more interesting things or just simply lack of interest. It could also be that your motivational efforts have reached a plateau.

Should this happen, learn to let up, step back and if necessary, let go. People will be more motivated if they don't feel pressured. If you sense a resistance, stop and check for identifiable factors that are stopping you. Once you have found them, design a different approach.

About the Author:

If you're seeking ways to make money online, you need the right support. Visit http://www.yescontentisking.com and get tons of PLR content and products to sell.

Use Your knowledge to become the Expert

By Tim Mershon

Knowledge is power. It makes an individual an "expert" or the "person in authority" of a certain field of endeavor. By knowing the basics and the "ins and outs" of the subject as a whole, you will not just be known as the expert on that particular subject, but also successful in the field you are into. Moreover, you can also help other people since they look upon you as the person in authority.

To have a marketing plan that works, it is essential for the entrepreneurs to learn the ins and outs of the business. Taking the time to get informed will prevent losses in profit and save you from using tactics that do not provide a good return.

In the internet marketing world of having a home based business it is vital to know what marketing works and what does not. Your internet success depends on a working knowledge of the tools required to obtain visitors and eventually sales. Without either, you would have no business at all and therefore no profits.

The challenge for home business marketers is where to find good information. With so many offers to make fast money online it is easy to get sucked in the wrong direction. Without some experience, you have no idea what works and what is garbage. So getting some beginner basics will help you to learn about blogging, email marketing and using newsletters'.

Since Internet marketing is an online business, the knowledge that you are looking for is definitely within the portals of the Internet. Where will you start looking for such knowledge? Below are some of the valuable resources where you can find information on Internet marketing.

Learning from an experienced marketer is one great way to get started. Most have gained their knowledge from trying the many methods and then fine tuning it for the best results. The internet is full of experts so seek one out and get some help. However, buyer beware, do some research.

Article directories are a great method for finding some proven tricks of the trade. Most directories are free to use and offer tons of resources on every known marketing style. Read as much as your time permits to get different angles and views on each subject. And keep in mind, not all you read is great advice, so take what you learn and apply it for yourself.

And of course, the internet is filled with sites that specialize in internet marketing, so do some searching under certain keywords. Again, much of the information is free, or offer a free report for signing up. Be particular on who you listen to and follow, as mentioned before, there are a lot of so called experts. Real marketers should be found easily in the search engines because marketing is their skill.

To increase your chances for online success, obtain some basic knowledge first. Do not jump into just anything that sounds good. Once you know about these different tools you can make a better decision and therefore, increase your results and avoid the stress from spending good money after bad on the many programs offered. With hundreds of methods offered online, your best protection is research and knowledge to become successful from home.

About the Author:

Tim Mershon has been marketing online for over 4 years and coach's marketers to achieve Success From Home. For a limited time you can receive a free report and learn more about Building a Successful Home Businesswhen you visit his website.

A Starving Student's Guide to Earn Extra Cash - Paid Surveys

By Francisco Rodriguez

It's now possible to learn how to earn extra cash and begin making some really needed extra income. You will discover here what you should know first to be able to succeed in making money from home. It's really not as complicated as you might think.

Now I want you to begin by erasing doubts off your mind. That was the first obstacle I encountered when I was about to start earn extra cash from home. Procrastinating or having doubts will stop you from doing anything about achieving your dreams of earning cash.

Ask around your work if you don't have a dedicated IT Department. How many PC problems have fixed for coworkers in seconds flat? If your answer is "a lot", then you very well might be the person for the job.

You see, our economy is fueled by the goods and services we buy. Big businesses and corporations need our opinions to better market their products, and this requires people from all demographics to feed them their information. They want to know what you eat, what music you listen to, what kind of mobile phone you have, etc. -- any why.

Try sending out an email blast to everyone in your email contacts list. Advertise on free internet sites or message boards. You can get a lot of attention by having some magnetic door signs made for your car. Setting in traffic is wonderful advertising. Everyone is bored and scanning the scenery at stoplights. They might just see that phone number and call. Make sure you are up to the challenge before you start.

Just sign up for as many survey companies as possible, and you will be surprised how many money-making opportunities are delivered right to your email inbox.

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Web Page Builder Software

By Jim Spence

Web Page Building is a snap using the available online and downloadable products.

Creation of Sales Letters like those used on most products listed on ClickBank, PayDot and Plimus is done using simple "fill in the blanks software".

There is no need to know ANY HTML authoring. The time it takes to create a professional sales letter is amazing. You can create a simple Sales Letter in less than 15 minutes.

The click and insert type programs are available as online solutions, or there are several available that can be purchased, downloaded and put into service.

People see sales letters that look very professional and are very similar in design. The simple reason, the software asks for input into various areas in order create a sales letter that flows and has the correct placement of content.

Some of the most respected internet Super Affiliates suggest the use one of these simple Web Page Builder Software solutions, to get their page up and running quickly.

MANY of the best Super Affiliates use one of these Web Page Building Softwares to create their own sales pages. I use them for all my sales letters and could not function as an Internet Super Affiliate.

About the Author:

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affiliate business tactics

By Jos sal rachel sal

Affiliate marketing concept is simple and very focused, you dont need to worry about creating products for your market nor about how to process payments and how to deliver your products. Your main job is to promote others products and earn your commission.

But to do so effectively you need to be updated frequently and knowing every new strategy used in this field.

But to do so effectively you need to be updated frequently and knowing every new strategy used in this field.

Here are the most important tactics for your affiliate marketing business:

Having your own Affiliate website, not only but also having a separate pages for each products, using the most relevant and descriptive keyword terms for each page. And if you are marketing several products for several niches and targeted audience, you probably need to consider having multiple website with multiple domain names. No one will buy health related products from a toys website with a toys related domain name.

Review your affiliate product on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

The second tactic related to the kind of traffic you generate for your website.

Targeted traffic only, you need to attract people interested in your offers and your information, not only but also people that your products related to, and were created for them only. To do that effectively put some effort on your Search engines optimization, use pay per click advertizing and write articles to establish an authority.

The third tactic is about the content and information you are using in the website, write free reports, reviews point out the advantage and disadvantages of your products. Being honest will make people trust you and see what you have to recommend. Put their interest before your own and you will benefit big. Finally try to get your visitors information, following up with your visitors can make you better money from what your site is doing in the first time. To do so you need to give your visitors something of great value in return of their information.

In your follow up e mails focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word free because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving Consider also having your own affiliate store it is highly recomended because of the money you can earn and the effciancy of the conversion.

About the Author:

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Affiliate Funnel System Online - What It Takes to Succeed and to Lead

By James Flynn

Do you want to decide your own future? Those who have answered "yes" have been in the field of affiliate marketing. A successful affiliate program needs something that you work on with significance and you maintain with determination.

Another huge factor in determining success is the use of appropriate keywords. If you have been reading about success stories that mention about affiliate marketing and just waiting there for the money, ignore it. Undergo the right process.

Promoting the best affiliate programs does not mean that you have to promote everything the World Wide Web has to say or write about. Those that top the revenue-generating affiliate programs must be your choice of promotion. If you think about it, universities do not teach internet marketing in schools. Though there are those who major in marketing, teachers normally do not touch the core of affiliate marketing.

Affiliate marketing requires the right attitude. For you to succeed and be in front of all the rest, getting armed with determination, willingness, defiance and open-mindedness matter. Just like the most successful affiliate marketers today, being equipped with the right knowledge has importance in determining affiliate marketing success. Your stepping stone to an over-all affiliate marketing prosperity is the training in PPC marketing and social networking.

If you are a novice in affiliate marketing, there is nothing to worry because this whole process is worth going through. You can always add up that spirit to experiment. With this, the creativity and resourcefulness also comes in. Success in affiliate marketing is not a single-track way, you can take the challenge and find your own road towards success.

About the Author:

James Flynn is thrilled of the new program Affiliate Funnel System Review, inside you"ll discover up-to-date online strategies. Go to Affiliate Funnel System to learn more about how this system can help you get started.

Finding Employment Online

By Francisco Rodriguez

In tough financial times, finding employment online can be like searching for the North Star on a cloudy night. Few open positions are listed in your local newspaper's classified ads. While this is partially caused by a lack of new jobs, it is also caused by a shift in advertising mediums. Newspapers are a dying breed, and many companies have turned to newer methods of connecting with potential employees.

If you're looking for new employment online, the Internet is an easy way to find it. Many employers have started using the Internet to find interested and qualified workers for their business. This eliminates the hassle of filling out applications in the office and submitting resumes in person. By searching Internet classified ads, you can find the right job for you and continue your career today. Many sites exist that offer job listings for every field imaginable. Some sites are pay-per-post, while others are completely free. The advances in online communication over the last decade have made it simple for businesses to connect with potential employees. Just go to your favorite search engine and enter the occupation that you're looking for and you're sure to find many matches.

42% of the online job searchers are between the ages of 30 - 49. These workers tend to maintain their employment for a longer period of time. However they tend to face the crash and burn effect when facing unemployment. Unlike the 60% category that face constant job change and are experienced at change every 1, 2 or 3 years. The 42%ers tend to take it hard when let go and facing the daunting prospect of finding a new job.

Many listings offer home employment. While this sounds like a dream come true to some, be careful when applying to work at home positions. There are a lot of scams, so do some homework to make sure the business you're applying to is reputable. Freelance writing is a great way to make some cash from home, but envelope stuffing is certainly a fraud. Look for testimonials from satisfied employees, and find examples of other reputable businesses in the same industry.

Most of the online employment seekers are men by a two to one ratio, and the most likely to seek for jobs online are executives at 44%, and office workers at 49%. One of the most challenging conditions to clog the online job search market is the fact that 52% of the workforce has internet access and that's only going to increase. So what's your best option to securing a new job? Network, that's it, call your friends, relatives, and career contacts and begin to dig for opportunities. You cannot afford to search for a job online alone in today's market; you will need a more comprehensive strategy.

Whether you're a tech-head or not, online employment listings are a great way to continue your current career path or start a new one. It's all up to you. Once you figure out what you're looking for, get your resume ready and start emailing it to your prospective employers. Internet classifieds are the new way for the unemployed or under-employed to connect with great new job opportunities.

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PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), written by an individual or a group that make use of any or a combination of the following:

 

· Straight texts
· Photographs or images (photoblog)
· Video (videoblog)
· Audio files (audioblog)
· Hyperlinks

 

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

 

· Online journal or a web diary
· Content managament system
· Online publishing platform

 

A typical blog has the following components:

 

· Post date -the date and time of the blog entry

 

· Category - the category that the blog belongs to

 

· Title - the title of the blog

 

· Main body - the main content of the blog

 

· RSS and trackback - links the blog back from other sites

 

· Comments - commentaries that are added by readers

 

· Permalinks - the URL of the full article

 

· Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

 

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the 'stats' (the nubmer of comments or trackbacks).

 

There are numerous types of blogs. Some of them are the following:

 

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

 

2. Personal blog - also known as online diary that may include an individual's day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

 

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

 

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

 

5. Literary blog - also known as litblog.

 

6. Travel blog - with focus on a traveler's stories on a particular journey.

 

7. Research blog - on academic issues such as research notes.

 

8. Legal blog - on law (technical areas) and legal affairs; also known as 'blawgs'.

 

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

 

10. Religious blog - on religious topics

 

11. Educational blog - on educational applications, usually written by students and teachers.

 

12. Collaborative or collective blog - a specific topic written by a group of people.

 

13. Directory blog - contains a collection of numerous web sites.

 

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

 

15. Personification blog - focus on non-human being or objects (such as dogs).

 

16. Spam blogs - used for promoting affiliated websites; also known as 'splogs'.

 

Blogging is typically done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to a person or a group who keeps a blog.

 

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

 

· Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

 

· Business bloggers - people who focus on promoting products and services.

 

· Organizational bloggers - people who focus on internal or external communication in an organization or a community.

 

· Professional bloggers - people who are hired or paid to do blogging.

 

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

 

Below are just some of the many money-making opportunities for probloggers:

 

· Advertising programs
· RSS advertising
· Sponsorship
· Affiliate Programs
· Digital assets
· Blog network writing gigs
· Business blog writing gigs
· Non blogging writing gigs
· Donations
· Flipping blogs
· Merchandising
· Consulting and speaking

 

The following are a few things that you need to consider if you want to be successful in problogging:

 

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

 

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

 

3. Be an 'expert'. Focus on a specific niche topic and strive to be the "go-to" blogger on that topic.

 

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

 

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

 

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Building an Opt-In List, Building Relationships

 

Any entrepreneur's goal should be SUCCESS!

 

If you aim for success, you must do everything within your means to achieve that. You just don't go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.

 

In doing internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!

 

Now, one of the best marketing tools that you can use in your online business is building a list. An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.

 

What is an opt-in list?

 

The opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.

 

It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is done online.

 

Why should I choose to put an opt-in list?

 

Any visitor that will come to your web site is a potential client. That potential client means there is a potential sale and that potential sale is a potential profit. Now, let's say that you've made a good internet marketing strategy as a result all these potential things have been translated to actual client, sale and profit.

 

The next prudent thing to do is to not let all these productive efforts be wasted. The next best thing to do is to get the email addresses and other contact details of your clients because your present buyers can still be your clients in the future.

 

Building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This way you will have a regular

 

This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.

 

Some pointers in building your opt-in list:
1. You should put a 'subscribe link' or 'subscribe box' in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.

 

2. Promote your website and promote it even more to make give it more exposure and to get more subscribers.

 

3. Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.

 

4. Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.

 

5. Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.

 

6. Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.

 

7. Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.

 

At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don't's of building a list.

 

Don't ever spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.

 

Avoid pop-ups too. They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.

 

You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you'll give relevant information, but your clients may just dismiss it.

 

The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don't end there.

 

Once you've build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.

 

Just follow this and you'll see, things can only get better.

Increasing Sales Through Strategic Internet Marketing

 

 

The Internet has now become an important medium for product and service advertisements.  Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

 

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users?  Here are a few tips.

 

1.  Place an ad on the websites frequented by your target customers.  Before doing this, you need to define who will be your target customers.  Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers. 

 

Also, consider the website's search engine placement, traffic, external linking and the other ads placed on it.  External linking will determine if there are other sites that link to this site.  This will mean that people can get to the site where your ad is placed, even if they are browsing a different site.  Check if many of your competitors have ads on this site.

 

2.  Placing ads on some sites cost some money.  However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site.  This is also true about the newsletters sent by site owners to its mailing list members regularly.

 

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking.  This is similar to making a statement that your site's content is important that other sites have links to your web pages.

 

3.  Pay-per-click (PPC) is also a good method in Internet marketing.  You will only need to pay for the ad if the link is clicked.  If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses.  There are also services that help you determine effective keywords and monitor the PPC results.

 

4.  Choose your domain name wisely.  It is still being debated if domain names matter when it comes to search engine placement.  Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.

 

5.  Make sure you have useful content on your sites.  While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer's confidence in your site.  It may even affect your sites traffic and can get your site removed from search engines.  So make sure that keywords are used strategically.

 

6.  When thinking of keywords, think like your target customers.  What do you think are they going to search so they can get to your site?  Also, use specific keywords or key phrases.  Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

 

7.  Track your ads.  Always check how much you have spent on placing links on frequently visited sites and on PPC.  There are services that allow you to monitor PPC transactions and how many of these end in sales.  You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

 

One final tip on marketing products and services, sell the benefits.  It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications.  Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

 

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords.  While this is true, this doesn't mean that your website has to stacked under your competitors' websites when presenting search engine results.  Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

 

 

Blog RSS

Blog RSS

 

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

 

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

 

So as to accept RSS feeds, a feed reader is needed, called an aggregator.  Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What's more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.

 

Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an "RSS" or "XML" button in their homepage and with one click, it promptly add that particular feed to one's aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.

 

Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.

 

Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be  detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.

 

Aggregators

 

Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.

 

Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.

 

Why make a feed available?

 

You will have more viewers, since now, your viewers can conveniently see your site without even going out and looking for that certain site. While at first, it may seem corrupt, it will in fact enhance the visibility of your site; this is so because users can easily keep up or keep tract with your site, to allow them to view in a way that they want to; it's more probable that guests are aware should something that is in their interest is available or accessible on your site.

 

For instance, every month your website broadcasts a new feature. Having no feed, your viewers will always have to keep in mind to go to your site in a certain time to see if they discover something new; that is, if they can remember, and if they still have the time. However, if you supply a feed for your viewers, they can just point to their aggregator and it will instantly provide them a link along with a description of happenings or events at your site immediately.

 

What format to choose?

 

Syndication is very confusing as it uses a lot of formats that can usually be come across in the web.  However, this can easily be solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a certain syndication feed.

 

With this, whatever format to pick is just a matter of personal preference. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web systems. RSS 2.0 is very easy and simple create by hand. And atom is an IETF Standard, does it brings constancy, stability and a natural and accepted community to support its usage.

 

 

Getting The Best Online Backup Services

By Daniel M. Dugal

Anyone in business will be able to tell you that there are numerous possibilities on the Internet as far as new profits are concerned, but those same people are also the first to tell you that one of the pratfalls of this new business model is the threats that can destroy all of your stored data quickly. Thats why you need to choose the best online backup services that you can find and like anything else, there are both good and bad companies to choose from.

What To Look For.

And it stands to reason that there are several things that youll want to look for to ensure that you get the best in online backups. When you keep in mind that these places are all about saving your mission critical data in a safe secure location, youll understand right away why theres a need for the best software. That means that youll need to have some understanding of what the best of this software does.

Software Features

Look for user friendliness at the top of the list. And there are quite a few things that entails but most of the experts agree that having the right automatic file back up feature is essential. The reason is simple.

The more you work the more youll need to save and the busier you get the slimmer the chances that youll remember to go through all the necessary backup procedures that youll need to follow if youre on your own. Here, all the smart money points toward getting the best in online backups so that you can get the piece of mind that comes with knowing all of your mission critical data is safe and secure.

Remember too that its great to have email backup alerts that tell you when you havent been in touch with your online backup subscription recently. What it comes down to is the fact that you need an online backup system that has the best features in their software to take the burden of worrying about the backups off your hands.

Youll want to make sure that you get the company thats got the best reputation as well. Look for the testimonials on their site so that you can make an informed decision. As well, you can ask friends and colleagues about who theyve used in the past or who they think might be a good choice.

About the Author:

Remote Data Backups, CEO and Founder Daniel M. Dugal has been developing the best online backup service for years and his efforts have paid off. Presently, his company provides a top notch online backups service to more than 30 countries globally.