Me & the Boss

Me & the Boss

Saturday, June 1, 2013

By Clyde Johson


Running a successful online apparel store isn't easy. You need to invest a lot of time and work in to maintaining a store once it's up and running to continue to profit. Don't let tat discourage you. You just need to learn how to work smartly and get things done efficiently. Read on and let us teach you this valuable information.

Use discounts, specials and promotions to make your customers think they are getting a really great deal. These can run on your site for a short period of time. The point of this is to make your customers think that you have limited supply and are offering the apparel product at a lower price.

Design your site in such a way that it has a wow effect on your visitors. The first impression that visitors get will determine whether they will stick around long enough to make a purchase or not. The site should be eye catching and intriguing enough to hold the attention of your visitors.

You can forget about the cost involved in offering special discounts and personalized services, as the benefits accruing to your enterprise will outweigh them. Customers, who become loyal, will also feel that your store offers value for your apparel and feel glad to refer you to their friends and family.

Consider using an online escrow service for high-priced clothing. An escrow service (e. g. Alipay) acts as a go-between that holds the buyer's money until the buyer receives and approves of the seller's item. Both sides should agree upon the terms of escrow; you might want to require that bidders accept these terms before you allow them to participate in your auction.

Don't talk the talk, just walk the walk. Customers don't want to read or hear you talking about how great your customer service is, they need you to show it. Pleasing your customers and keeping them happy is the best way to get respect and a large customer base.

Protect the privacy of your customers by establishing credibility and trust. This will be confident in your business and encourage them to keep business with you. Offer guarantees and full refunds for dissatisfied customers to prevent them from giving you a bad review.

Help your customers to become acquainted with you and your story. Post your business history and mission online so that your customers come to view you as a real person and not a theoretical one. If they come to like you as a person, they will be more apt to buy from you.

During the holiday season, you will want to draw in online viewers who will become customers. Review your sales from the previous year to determine your best-selling apparel. Try to increase the amount of apparel like these or similar replacements. If you have a particularly fast-selling item, be sure to stock up on a lot of them.




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