Me & the Boss

Me & the Boss

Friday, June 7, 2013

Adapting To The Global Marketplace: How To Sell Blinds Through Internet

By Jill Tsai


You cannot survive in this world without an income. That may be a harsh reality but it is true. The beauty of it all is that you can decide how that income is to be made. You can do what others only dreamed of doing. Become successful by selling blinds online. The potential is limitless. These steps will help you succeed.

Prior to going for online sales, you need to equip yourself with the required information. Ensure you have the industrial know-how to help you make sound decisions. Selling online is not a piece of cake, and you must be well-informed about the prevalent selling and marketing trends of the online industry.

Your online blinds business should offer a link so that customers can send you messages. Let them know that you would love to hear from them and their feedback is important. Many customers will never message you but those that do deserve a response. Make sure you respond promptly. This will let them know that their business is important to you and will keep them coming back to your site.

Show your customers that you appreciate them shopping with you during the month of December by sending them Thank you notes plus a small gift. February starts again with Valentine's Day and customers will remember your kindness and they will come back.

Take advantage of online resources. For example, you may print shipping labels online at home to avoid waiting in line at the post office. Save money and time by learning what you do yourself.

Knowing your market and the tricks of the trade will help you succeed in the competitive world of online sales. Be on the lookout for helpful articles as well as trade shows to attend to sharpen your skills. Also try seeking out persons who have been successful in online sales for advice.

Buyers now expect coupons or discounts for holiday shopping because of big sales offline stores give. Since they can now go right up the street to buy similar blinds at holiday times they also expect free shipping. It might be frustrating to online sellers but to compete they must offer similar values. This increases you chance of gaining and keeping them as your permanent customers.

Many come to your site via your category, window blind product or other interior pages. Check your web statistics and find out your main landing pages, and make sure you review and test the elements of these pages.

Send your customers a thank you note; send them emails just to tell them that your business appreciates them. Offer your existing customers special discounts, different from the ones you are offering those who have not yet shopped with you. For the long term customers, you may even decide to offer free shipping for a whole year as a sign of appreciation.




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