Me & the Boss

Me & the Boss

Friday, May 3, 2013

Operate Your Charity Website Efficiently To Boost Its Overall Potential

By Bob Milla


When visitors are able to find your charity information site through the use of a search engine, you know that your site is successful. But, obtaining this level of visibility will not occur overnight and will demand a lot of forethought and follow through on your part in order to reach this level of success.

Be smart with your approach to public relations. Whenever possible, get media coverage of your business and your charity information site. The more eyes you've got on your website, the more people will link to it, and the more clicks you get, the higher you'll rank in search engine algorithms.

The ability to search images with Google is popular. Charity Websites images that are related to the keyword are brought up in the search results. This opportunity is lost if webmasters forget about the existence of this feature. Put a ALT and TITLE with the image tags when you add pictures. The changes of your charity information site getting more traffic from searches engines increases.

Do not forget to write on a topic in which you are interested. Even if you think that, it can be a risk for you, just take the risk and do it. Put emphasis on something you have desire for or passion for. If you are focused on one topic, people will be interested in reading your content and so, you can get increase in traffic.

Coming up with a prominent space on the homepage for deals and promotions is a successful tip for the charity information site. You need to be aware that more traffic is attracted by promotions. Avoid muddling as a lot of promotions will lower the effectiveness of your website.

If you're not a natural graphic designer, don't fret when it comes to choosing a color scheme. There are plenty of free online services that will help you with that. All you have to do is pick the main color, and they'll provide you with an array of complementary colors to incorporate into your scheme.

You should minimize the personal information that you ask for when trying to turn visitors into members. The fields should be easy to fill out. Use a link or pop up window to give a reason for the request.

Feedback from your visitors can be invaluable information to you. Have a "comments and questions" form. Make sure the form is very straightforward and there is no confusion about what should be written and where. This will ensure that you really get the feedback from your visitors you are looking for.




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