Me & the Boss

Me & the Boss

Sunday, May 26, 2013

Simple Tips To Make Your Internet Marketing Strategies Work

By Peter Duncan


What makes an internet business successful? There are many components to achieving a successful business, and the methods depend on the needs of your business. If you are just starting out, get as much advice as you can from seasoned internet marketers by reading about some of their ideas. You can begin by reading the article here.

Be sure not to use site-wide links when doing internet marketing. With the most recent algorithm changes, site-wide links have become deprecated. Also, using them could lead to your website's SERP's to become penalized. It is recommended by experts to use only one site-wide for about 40 unique links from 40 domains.

When using email marketing, you want to make sure your emails match your brand. The colors used in the email should be the same as from your logo and your website look. You should also make sure you include your logo in your email. This makes your brand stick in the reader's mind.

I absolutely love it when I receive a parcel of product I've bought from a company, and it includes a note thanking me for my loyalty with a coupon for 10% off my next purchase! This entices me to go straight to my computer and check out the other items I might be interested in.

Real estate website marketing can benefit greatly by using Google Maps. Google Maps can show visitors where your open houses are. Having this information instantly on hand makes it easier for your visitors to quickly add your properties to their "must see" list. It can therefore equal large business gains.

An important tip regarding Internet marketing is to be sure that the metrics involved in judging your site are relevant to your purpose. This is important because site tracking data can only provide so much information. Categories such as unique visits are irrelevant if you are not seeing more success with your business plan.

If you plan on changing something drastic in your website, warn your current subscribers. There is never anything as frustrating for a consumer as visiting a favorite page just to have to relearn how to navigate it. Plan ahead for changes, and allow your readers to do so as well.

Do not make the mistake of only having an RSS feed as a way for visitors to keep up with you and what you are doing. Many people still prefer things to be done the traditional way and they would prefer to get a newsletter in their inbox.

Be sure that your business is listed with many directories and with the correct information. It is not going to do any good to have your business information online if it's not current and accurate. Keeping it current will make you easy to be find.

A small, personal business online often receives requests for trades. For example: A customer may contact you saying that he or she can perform certain tasks for you in exchange for your product. While these deals might sound enticing, you should respectfully decline any such offers. Stick with accepting cash and not favors.

As you read at the start of this article, internet marketing is a fantastic and efficient way to get the most out of your advertising budget. Now that you know how to maximize your use of internet-marketing techniques, you're ready to apply these techniques and start seeing more profit!




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