YouTube has recently made news by saying that a number of channels would be making the shift to a premium service. It seems like this caused something of an outrage amongst a number of people, though I don't think it's hard to see why. However, it seems like a number of people are making this situation out to be something that it clearly is not. Perhaps people would have taken to this idea much more easily if online marketing strategies were seen in tandem with this idea.
I don't believe that every channel is going to have people who enjoy them across the board but the fans exist. Maybe a paid service isn't that attractive to them but you should look at it from the videographer's point of view as well. They do not make money off of the films posted, meaning that the income has to come from somewhere. Not only are they able to be better supported but potentially motivated to make better material in the long run as well.
However, I can also see matters from the perspective of fans who have been users on the site for many years. Think about just how much negative press was earned when the rumor of Facebook no longer was being free arisen to the surface. People don't want to adapt to such an abrupt change, especially when it's a site that they enjoyed for so long. If there was no other choice on the matter, certainly there could have been methods used in order to hush such an outcry.
If there was a need for online marketing strategies, I can tell you that YouTube could have used them before letting the initial news break. Why not showcase channels which are popular and that the general public loves? Wouldn't it also make sense to bring visibility to the features that people who pay are going to be able to make use of? It seems like the methods are simple for agencies like fishbat but not all entities can easily see them, for one reason or another.
YouTube going a premium route is something that I can't fully support, especially when the site has been free since its inception. However, I can see why such a change can prove to be beneficial. This has mostly to do with those who create videos, since they are able to produce content at a more efficient pace with quality continually increasing. YouTube has a good opportunity to do something special with this kind of payment plan and I hope that said opportunity is not squandered in time.
I don't believe that every channel is going to have people who enjoy them across the board but the fans exist. Maybe a paid service isn't that attractive to them but you should look at it from the videographer's point of view as well. They do not make money off of the films posted, meaning that the income has to come from somewhere. Not only are they able to be better supported but potentially motivated to make better material in the long run as well.
However, I can also see matters from the perspective of fans who have been users on the site for many years. Think about just how much negative press was earned when the rumor of Facebook no longer was being free arisen to the surface. People don't want to adapt to such an abrupt change, especially when it's a site that they enjoyed for so long. If there was no other choice on the matter, certainly there could have been methods used in order to hush such an outcry.
If there was a need for online marketing strategies, I can tell you that YouTube could have used them before letting the initial news break. Why not showcase channels which are popular and that the general public loves? Wouldn't it also make sense to bring visibility to the features that people who pay are going to be able to make use of? It seems like the methods are simple for agencies like fishbat but not all entities can easily see them, for one reason or another.
YouTube going a premium route is something that I can't fully support, especially when the site has been free since its inception. However, I can see why such a change can prove to be beneficial. This has mostly to do with those who create videos, since they are able to produce content at a more efficient pace with quality continually increasing. YouTube has a good opportunity to do something special with this kind of payment plan and I hope that said opportunity is not squandered in time.
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Contact fishbat if you are searching for more information about online marketing strategies.. Unique version for reprint here: YouTube's Future Premiums & Online Marketing Strategies.
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