Me & the Boss

Me & the Boss

Wednesday, May 1, 2013

A "how To" Guide For Merchandising Groceries That Pays

By Bob Jackson


Wasting time on marketing errors will cause many complications when running an online grocery business. People who have already experienced these errors have articulated this guide on avoiding common business blunders in order to help beginners. Read this article and be forever free from losing both time and money on your online grocery business ventures.

As important as it is for you to understand your market, it is even more important to understand your competition. Knowing the competition will help you know your business' position in the market. This will tell you if you are a major or minor player in the game. It will also tell you how unique your business is or is not in relation to other players in your market.

Write down all of your ideas. When you run an online grocery business, you have to think outside of the box when it comes to marketing. Keep a notepad and pen with you at all times, you never know what idea can end up driving your business!

Instead of stocking and selling your own items you should set up a shop that sells affiliate itemses. You can use a traditional shopping cart for this. Just configure each item to take them to the affiliate's checkout instead of yours. Many entrepreneurs have made their first million using this technique. Are you ready to make your first million or your tenth?

Raffling is also a great way to advertise. You can raffle some of the items you are selling. This creates awareness to the public. You can do this online or offline. Let the prospective customers buy tickets and some of them win. The winner instantly becomes your ambassador, marketing your business to friends.

Don't waste money on flash websites. They are out of style and never were helpful in the first place. This is mainly true now that many people are shopping on mobile devices and tablets. If your site can't even be accessed you can't make any sales.

If you have an online grocery business, do invite customers from time to time to do some shopping from your actual store as well. Make them aware about your store so that they may visit especially during the holiday season. Have massive sales through your online grocery business and actual store simultaneously.

Utilize all available search engines by making sure that you rank well on all of them. These are a good way to increase your sales and all available search engines, Yahoo, Bing, Amazon. . . , not just Google, should be targeted to ensure maximum visibility to clients.

Always ask for the minimum details of your customers and give your own information in details. Your detailed information helps in building the trust of your customers. A customers hates it when you ask for too much of their details so make sure that you ask the minimum contact information required.




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