Me & the Boss

Me & the Boss

Tuesday, May 7, 2013

A Concise Description Of Supreme Flour Firm

By Jomer Tuyor


In South Africa, the well-known and trusted Supreme Flour company has been in operation since 1919. The certainty of quality foods is recognized when the company has offered products in the open marketplace for so many years. From a beginning as a supplier of flour for professional bakers, the company has expanded into several niche areas, without losing the support of the original customers. Here is a brief discussion of the company and its products.

The mill has been in the same location since before 1950. Another feature that makes it unique is that it operates in just the one location. It is the largest mill in all of South Africa and is a significant employer in Pretoria. At the global level, the processing facility is one of the largest in the world.

The product has a reason for being still on the market. The company has top quality industry standards. All industry certification and food safety standards have been met or exceeded. The high quality is due to deliberate attention to every element of production.

The signature flour is only one element of the product line of Foodcorp. The firm is the third largest food-related business in South Africa. In addition to flour, there are multiple food brands that are produced by the company. Dogmore dog food and Catmor cat food are pet products recognized by pet owners. In addition, Foodcorp produces Ouma Ruska, Yum Yum Peanut Butter, Piemans Pantry Meat Pies and Mageu Number 1. With both wholesale and retail products within the line of items offered on the market, Foodcorp is active in both ready-to-eat and consumer items. Retail firms include Pick n Pay, Shoprite-Checkers, Spar and Woolworths. Wholesale outlets such as Metcash and Massmart are also supplied.

As of 2010, the company FoodCorp began operating under a more streamlined structure. The actual ownership of the firm is easy to manage. It is distributed with staff and management holding most of the shares. Other share ownership is held by a UK fund manager, a private equity investor in SA and the Share Trust which is the employee ownership portion.

Food quality is an important part of Foodcorp's focus. The firm has chosen an active role in reaching and passing Food Safety System Certification (FSSC) 22000 in August 2012. Certification for ISO/TS 22002-1 and re-certification for SANS 10330 has also been achieved. This is not due accidental events, but to a conscious and deliberate target of reaching the highest standards available.

Supreme Flour offers both size and quality in the products it provides to the South African market. For over a century, the firm has been focused on acquiring and processing the finest strains of grains. Innovative approaches and techniques assure that quality is maintained and food safety is assured. The company promotes its style and information by sharing the Baker's Academy online with readers and clients.




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