Me & the Boss

Me & the Boss

Monday, July 22, 2013

Understanding The Basics Of News Website Operations

By Lou Thompson


You have probably been to a few latest news information sites that were very confusing. They might've had great graphics, but you really couldn't tell what the intent of the site was. When people view your site you want it to be clean and clear. To learn how to build a user friendly site that will attract viewers check out these tips.

People love deals and coupons, so play on that if you have an ecommerce site. Distribute coupon or promotion codes in your newsletters, through social media, and/or ad campaigns. Be sure to have an option to enter these codes in the purchase pages so that they can take advantage of them. Not having this option yet having the code can have a negative effect on your latest news information site. Otherwise, it can give the extra nudge to get potential buyers motivated to make a purchase.

Don't write in the passive voice! Make sure that the subject of your sentence is acting - not being acted upon. Sound like Yoda, passive voice will make you. Tell readers directly what to do (without being aggressive) and offer clear, simple instructions. You'll convert more sales, and readers appreciate the clarity.

What is it that you want your visitors to do on your site? Whatever it is, lead them right to it by placing links or buttons for it in the places where they're most likely to see them. You may have to experiment with various locations and adjust accordingly to find the sweet spot.

You can get the email addresses and names of your visitors by offering them a newsletter. The newsletter should contain current promotions, helpful tips and other information that they want to know about your latest news information site. Users will be more up to date on the happenings and more likely to revisit your website.

Usability Standards, and ensuring that they are adhered to, is essential to maintaining accessibility for any person using the internet, and not catering expressly to your core audience. There will, of course, come a time when you will need to sacrifice certain aspects of your page; providing content, options, or creating a picturesque space to your demographic that could possibly interfere with the ease of navigation of your site could be detrimental to new users. In practice, it is best to create a site that is easy to read and easy to navigate.

Reliable information is what visitors come looking for when they come to your latest news information site. No one wants to waste their time with questionable content. By providing your visitors with what they are looking for, you're indulging in their desire to learn. Fresh and up to date content is the key to the ability to bring back your visitors and this ability is the secret to successful website.

Pages that usually seem to cause your visitors to exit your site, commonly referred to as leaky pages, my require a bit of sprucing up. Adjust the design and/or copy on those pages so that visitors will continue to navigate through your latest news information site and hopefully lead to the point of sale.




About the Author:



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.