Me & the Boss

Me & the Boss

Wednesday, July 17, 2013

Advantages Of Using A Manufacturer Representative Agency

By Danielle Galloway


If you are looking for manufacturer representative agency, there is plenty of ways to do that. First is that you can ask recommendations from friends and colleagues and even knowledgeable members of the family. They may have some information regarding the service that you are looking for. Word of mouth is still very much in practice today.

If a customer is satisfied about the service or products of a company, he tells the world about it. He shares the good news with friends and family and colleagues who in turn share them with their own set of friends and family. It is going viral, much more if the information is available on the web.

It is not easy to break into a new market. The company may need competent and experienced sales workforce and this entails also a very big budget. With a big marketing budget and an unguaranteed result, the company might not be ready to gamble in it. They need concrete plans.

It is maybe because they lack the expertise and the experience in or they do not have the resources to do it. Sometimes it is better for a company to hire a third party service than to hire their own sales people. When you hire your own sales people, this entails a big operating expense on the part of the company.

They will only be paying a sales commission to the company based on the number of products that they have sold. They are not going to pay them salary, which is obviously more expensive than a commission based agreement. This entails so much cost on the part of the company if they are going to do things on their own.

They should protect the interest of each company that they are working for. There are many reasons why a company or makers of products would enter into such a deal with another company. One of the reasons is that it is more cost effective for them to hire a third party company to dispose the product than to use their sales people.

It could be that the product is new in the market and they need experienced company to pave the way of the introduction of the product into a very saturated or new market. Sometimes it is hard for a company to penetrate the market because of stiff competition. In such a circumstance, they would hire a very competent and experienced company to help them out market the products.

In line with this, it is important that the company that you hired for the service is very qualified. Check their professional background, history and experience. Know the different companies that they have worked with before and currently. Make sure that the products or service of other companies that they are handling are in competition with yours.

The service of the third party company is varied. They can do much more than just selling and marketing your products. In fact, a manufacturer representative agency can conduct a feasibility study for you for new products and services and for improvements of current products. It helps when there is a market study. It helps you know better your market.




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