Me & the Boss

Me & the Boss

Friday, August 2, 2013

Implementing Marketing Ideas For Your Growing Construction Business

By Joseph Yew


Successful entrepreneurs and construction consulting and remodeling business owners make sure to understand the balance between their desired growth rates and their investments in order to continue to dominate in their fields. Keep focused and organized during your business' growth by minding the following.

When deciding the goals for your construction consulting and remodeling business, you should also try to decide how much money you hope to make from it. Deciding what your income goals are will help you to determine how much money you should be putting into the business with hopes of getting your investment back.

Figure out a method to start a viral promotion campaign. You've probably noticed lately that more and more construction consulting and remodeling businesses are posting silly YouTube videos as a way to drive consumers to them. Create a video about your business and post a link to it on Facebook, Twitter, and every other site you can think of. People always respond well to videos.

Growth is dependent on your short- and long-term goals for your construction consulting and remodeling business. Remind yourself of your goals so that you can continue to strive toward them and reach success.

Promoting on MySpace isn't the folly it might seem to be. The site still has lots of users, many of whom shy away from Facebook due to privacy issues and other problems. Other entities and companies are still advertising on MySpace as well, big companies; they wouldn't waste the time if it wasn't profitable.

If your construction consulting and remodeling business has run into a bad situation, such as bankruptcy, the most important thing for you to remember is that it is never too late to turn things around. Donald Trump has had his companies declare bankruptcy four times, and yet he is still worth millions. Never lose hope, and you will come out ahead.

If at all possible, eliminate debt from your construction consulting and remodeling business model. Once you are paid up on all your loans, try not to take out new ones unless it's really necessary. If you do take out a loan, be sure to pay it on time and be a good loan recipient so as not to hurt your credit.

Questionnaires and required testing should be implementing within the recruitment process. It costs a lot of money for companies to recruit, employ and train employees along with paying regular wages. Eliminating weak links through testing before they are hired can save a lot of money on the backend.

Getting ready to launch into your expansion strategy? Take some time to consider if your tag line needs updating. Updating your tag line is an easy technique to indicate to your customers that you are moving forward with your construction consulting and remodeling business.

Always recommend the additional required products. The clients might just buy them. If you run a restaurant, ask the customers if they would have French fries with the pizza they ordered or if you are into selling electronic products, ask if the customers would need the batteries; which they obviously will.




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