Me & the Boss

Me & the Boss

Monday, May 25, 2009

Article Marketing - An Important Strategy Of Online Marketing

By Raam Anand

Online is one of the most common ways that people get information. Article marketing is a method that will help bring attention to your business. You can use articles in one of two ways - put them on your website as content and put them onto other information sites. When you do article marketing you can post your articles at no charge. The articles should be informative but will at the end of the article you will give your site information.

Good article content must: * Give readers good content * Have interesting information * Provide your business address * Be well written * Simple to scan

You must follow the specific instructions to post on article websites. In general the articles should be over 500 words in length and cannot be copied from anywhere else. These unique articles can't have blatant advertising in them however you can list your website in the last paragraph or sentence.

Article marketing is one way to help establish yourself as an expert in your field. You can do this even if you don't write the articles yourself. You can use an SEO company to ghostwrite keyword articles on a specific list of subjects and then use your own name on them. Establishing yourself as an expert is one of the best ways to promote your own product or service. For example if your website sells gardening tools establish yourself as a gardening expert. Write articles that teach people about the various aspects of gardening that they want to know.

Users locate the articles when they type in keywords into search engines. Keywords can be words or phrases that people most often use when they conduct an online search for your type of product. The more keywords that your articles have in them the better search engines will rank them. You ideally want your articles to come up in the top several pages of search engine rankings. The articles should ideally have just a couple of keywords and several secondary keywords included in the paragraphs.

In order for your articles to be found easily in searches online the keywords must be well chosen. Consider the types of words and sentences that people enter into a computer when they do a search for your type of item. Remember to keep in mind that they often don't know the proper terminology and may enter alternate words and phrases. Create a list of these words that you can use as your keywords when writing articles for article marketing.

When you have a list of keywords you can classify them based on usage. Then you need to create articles around each of the main keywords. The more articles that you can create and post online the better it will be. Remember that the articles must be unique and cannot be copied or rehashed versions from elsewhere. The article sites won't allow these articles if they are too similar to other ones that are already posted. This constitutes copyright infringement.

Keep these tips in mind when you set up your articles: * Ensure that the articles are mistake free * Provide users with some information they want * Choose topics that will be popular * Create a length of more than 400 words * Give your business website address at the end * Make sure the articles are original

Article marketing is a great type of marketing to add to your marketing plan, especially for small to medium sized businesses. The articles are easy and inexpensive to write and post giving them a high return on investment. If the articles are good you are certain to get plenty of new customer visits to your site. More visitors can translate directly to more sales and more profits for your business.

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