Running a membership site can be a little hard particularly if it appears that your members are leaving faster than they are coming in. However, while this is certainly one of your key issues, your members have a different problem and that is perception of value for their time and or money.
Creating huge value is very important if you want to get members and keep paying members. Everyone likes to feel as if they have gotten more than they paid for. While they might be satisfied with a basic level of content, its often true that you can do a little more work to give a much higher impression of value. Nothing is more potent that word of mouth advertising
There are a couple of ways to raise the bar, so to speak and one is the offer of special bonuses. Try making a few of these surprises and others predetermined. Using a combination of both works well because you get people excited, and you make them feel like you really care when they get something they weren't expecting. So, what kinds of bonuses would your site members think are great? What about bonuses related to additional material such as Private Label products related to your niche that you might pick up inexpensively. These can be for you to buy, but your members will be thrilled with them!
Other things one might do is offer multimedia to fill out your text content. We are not saying that all content needs to be in audio, video and text -- though that wouldn't be a bad idea, lol. For example, you could create an article, a video, and audio that all get the same basic information across, but in different formats. Having audio, video and text enables the material to find resonance with many different audience learning types. You'll be satisfying more members without having to do much additional work.
A great way to make this as easy as possible is to create a video. From there, you can extract the audio. It is also possible to get a rentacoder or guru.com writer to transcribe the audio track into text and now you have 3 different medium forms from the one source!
Another thing you can do is make sure your site looks professional. Some membership site owners manage to squeak by with minimalistic sites but the truth is that simple but relevant graphics and a clean easy to navigate layout will go far towards membership satisfaction.My teachers have always told me not to judge a book by its cover -- and guess what ? I rarely ever heeded that important advice. I nearly always buy books based on theimaginative cover designs and though I have no hard empirical proof I suspect many others do too! When your membership site looks nice, people will likely have a better impression of it.
Try to do all of the above mentioned tips. A rule of thumb is give 10 times the monthly value and your clients won't leave.When your members are highly grateful for the information that you are providing, word-of-mouth will spread and your members will continue their membership. Remember the first 30 days are the most critical.
Creating huge value is very important if you want to get members and keep paying members. Everyone likes to feel as if they have gotten more than they paid for. While they might be satisfied with a basic level of content, its often true that you can do a little more work to give a much higher impression of value. Nothing is more potent that word of mouth advertising
There are a couple of ways to raise the bar, so to speak and one is the offer of special bonuses. Try making a few of these surprises and others predetermined. Using a combination of both works well because you get people excited, and you make them feel like you really care when they get something they weren't expecting. So, what kinds of bonuses would your site members think are great? What about bonuses related to additional material such as Private Label products related to your niche that you might pick up inexpensively. These can be for you to buy, but your members will be thrilled with them!
Other things one might do is offer multimedia to fill out your text content. We are not saying that all content needs to be in audio, video and text -- though that wouldn't be a bad idea, lol. For example, you could create an article, a video, and audio that all get the same basic information across, but in different formats. Having audio, video and text enables the material to find resonance with many different audience learning types. You'll be satisfying more members without having to do much additional work.
A great way to make this as easy as possible is to create a video. From there, you can extract the audio. It is also possible to get a rentacoder or guru.com writer to transcribe the audio track into text and now you have 3 different medium forms from the one source!
Another thing you can do is make sure your site looks professional. Some membership site owners manage to squeak by with minimalistic sites but the truth is that simple but relevant graphics and a clean easy to navigate layout will go far towards membership satisfaction.My teachers have always told me not to judge a book by its cover -- and guess what ? I rarely ever heeded that important advice. I nearly always buy books based on theimaginative cover designs and though I have no hard empirical proof I suspect many others do too! When your membership site looks nice, people will likely have a better impression of it.
Try to do all of the above mentioned tips. A rule of thumb is give 10 times the monthly value and your clients won't leave.When your members are highly grateful for the information that you are providing, word-of-mouth will spread and your members will continue their membership. Remember the first 30 days are the most critical.
About the Author:
I've have reviewed most of the amazing Membership Site products online and these are the ones that I think will benefit you most: Best membership website software
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