Formatting your Google AdSense blocks

Formatting your Google AdSense blocks

By Cody Moya


After your web site has been accepted for inclusion in the Google
AdSense program, the next step should be to format those ads
properly in order to provide visitors to your web site with a
pleasant and consistent viewing experience.  It may be a good idea
to experiment with several different ad formats until you find the
one that will provide maximum benefit and maximum profits.

Fortunately, Google provides a number of excellent tracking tools
so it is easy to see the effect each formatting change will have on
clickthrough rates and resulting revenues.

Google is very good at choosing the ads to display on their
participating web sites, and at making sure that each ad is
targeted and relevant to the content included on the web site.  It
is important, however, for every owner of an AdSense participating
web site to make his or her own decisions when it comes to
formatting those special blocks of text.

It is important for the AdSense ads to look as if they are a
natural part of the web site itself.   Studies have shown that ads
which are able to blend in with the web site itself have a greater
probability of being clicked than those that are made to stick out.
 It is important that visitors to your web site are presented with
a consistent look and feel across all the pages of the web sites,
and that the ads served appear as if they are a natural part of the
web site content.

There are a number of factors involved in this blending in process
of course.  Some of the most critical factors to consider when
deciding how to format an AdSense ad are the color of the text, the
boldness of the text, the font used and the overall color scheme.
These factors should all be matched to the those used on the rest
of the web page.

If the web page is written in Times New Roman 12,
the ad should be formatted with the same font.  The size of the
font should also match that of the surrounding text as much as
possible.

The Google AdSense program also provides web site owners with the
option of putting a border around the ad.  In general, however,
this is a bad idea, as it tends to accentuate the ad and make it
stand out.  It is better to have the ad blend in with the
surrounding web site, so it is generally best to pass on the border
option.

When choosing colors and fonts, it is important to consider the
overall color scheme of the web site itself.  It is important that
the text be easily readable at a number of different color depths
and screen resolutions, as ads that are not easily read are
unlikely to ever be clicked.  It is a good idea to look at the web
site at several different resolutions, and if possible on several
different types of web browsers, in order to make sure that the ads
appear legible and unobtrusive.

No matter what colors and formatting is used for the rest of the
ads, however, the text links should always appear in blue.  Blue is
the color that web site visitors are used to seeing for links, and
it is better to use that perception to your advantage.  Change
anything else you want to match the look and feel of your web site,
but leave the text links in blue.

For those who are interested in going beyond text ads, the Google
AdSense program does offer a number of graphic ads, also called
image ads.  In general, however, text ads tend to work better and
result in higher click through rates.  For most web sites, text ads
will load faster and look better, but if Google thinks an image ad
will be more appropriate one will be suggested.


This free Course is spread apart over a long period of time. If you
want to get whole course immediately you can get it for reasonable
price here:

http://adsensetipsezine.com/course/


Here For Your Success

Cody Moya

P.S. Make sure to check http://adsensetemplates.com

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ABOUT THE AUTHOR:
Cody Moya writes about "Adsense Tips"
in his Adsense Tips Ezine. You can sign up
for his free Ezine and get additional information at his
website:  http://adsensetipsezine.com
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