Me & the Boss

Me & the Boss

Sunday, April 12, 2009

How to Market Using PLR Videos

By James T Maxwell

Using PLR video is a great way to add value to your PLR products. Without an overwhelming amount of work, you are able to increase the value your clients feel they're receiving. Purchasing rights to PLR videos created by someone else gives you the option to add a marketing accent to your website, selling them for profit or simply given as a gift to your email list.

Using Video as a Marketing Tool

With a good piece of video content you have an abundance of ways to use it to your benefit. The right keywords coupled with your video uploaded to YouTube give you a whole new marketing strategy.

There are many ways to use PLR videos for marketing your website, bringing you more traffic and exposure. You can put your videos online as a freebie, while doing a bunch of JVs to bring others to your site. You can post your videos on sites like "Free Video" ads in AdWords increasing your Click Thru Rate. Submit your page to any social networking sites to help you get noticed. You can promote not only your video but your site as well, making it another great marketing tool to add to your tool belt.

Sell the Videos for Money

Selling those PLR videos is a great way to open up your marketing to a whole new level. Videos are perceived as an item with a high value, permitting you to sell them for quite a lot of money.

So, you have a website whose purpose is to instruct people in the art of making money online. There is a PLR video set you stumble on for $47 and you decide to buy the rights to it, as the topic is teaching people how to make money online. You can then turn around and sell the videos for $197 To possibly hundreds of customers!

The simple purchase of PLR videos are a fantastic option for cutting down your workload. Find a great video, rebrand it and get to selling them.

Building Better Relationships with Your List

Finally, one more great way to use PLR videos is to give it to your list for free to build your relationship with your list. Imagine getting an email titled "12 AdWords Secrets - Yours Free (Video)". If you're in the internet marketing niche and the videos are good, chances are you'll start to pay more attention to that marketer.

You can even break up the videos and give them out over several weeks. For example, let's say you bought the rights to a 1 hour video on how to tweak an iPhone. Instead of giving away the whole video, you can break it into a 4 part series for 15 minute videos each.

By giving away those four 15 minute videos to the members of your list, the more chances you have for your list to respond more as you keep adding on more content. Then, when it comes to the point for you to finally send out an email with sales information, there are more aware of the quality of your product, and more likely to buy.

Use PLR Videos to Boost Your Business

The possibilities are endless when you use a little creativity in relation to using PLR videos. You can cover everything from traffic generating, to selling or building up your relationship with your list, there really are many ways to put this tool to use.

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