There are many different people across the Internet who will tell you their secrets to efficiently using Google AdWords. Many/Most are not well informed as to the methods and rules that Google uses to administer their Pay Per Click AdWords Program.
The basis for a successful Google AdWords Campaign is knowing how to collect appropriate Keywords, organize them, study traffic potential and then create a campaign.
Once the campaign is organized and the keywords organized into sub categories, it is time to write your ad.
Learning to write an ad is more of an Art than a Science and correctly formating the ad will make the difference between a click through rate of .004 and .04. For 1000 clicks the difference is .004 = 4 clicks and .04 = 40 clicks. That is 10 time more clicks!
Once the campaign is up and running and you have some clicks coming in, the secret to NOT WASTING MONEY is to use a system to efficiently adjust pay per click up or down depending on position.
Trying to understant the Google system of offering you a price per click is difficult. IF you have a click through rate that is high enough, they will disount your cost. IF the click through rate is not good, they will offer you a rate that is ivery high per click.
Getting a good click through rate (CTR) is dependent on having ads that will attract clicks. You can optimize several ads by setting Google Adwords to display the several different ads evenly and then use the one(s) that have the best CTR.
The basis for a successful Google AdWords Campaign is knowing how to collect appropriate Keywords, organize them, study traffic potential and then create a campaign.
Once the campaign is organized and the keywords organized into sub categories, it is time to write your ad.
Learning to write an ad is more of an Art than a Science and correctly formating the ad will make the difference between a click through rate of .004 and .04. For 1000 clicks the difference is .004 = 4 clicks and .04 = 40 clicks. That is 10 time more clicks!
Once the campaign is up and running and you have some clicks coming in, the secret to NOT WASTING MONEY is to use a system to efficiently adjust pay per click up or down depending on position.
Trying to understant the Google system of offering you a price per click is difficult. IF you have a click through rate that is high enough, they will disount your cost. IF the click through rate is not good, they will offer you a rate that is ivery high per click.
Getting a good click through rate (CTR) is dependent on having ads that will attract clicks. You can optimize several ads by setting Google Adwords to display the several different ads evenly and then use the one(s) that have the best CTR.
About the Author:
The insider secrets to using Google Adwords is fairly simple. Careful selection of the most effective keywords can easily be done using KeywordSpy.com and the total effective system of Internet Marketing can be found on a site that has a massive amount of content written by an Internet Super Affiliate and Internet Multi-Millionair. http://MaverickMoneyMaker-Elite.com
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